Long lasting flavor. Artificially flavored. Official players choice. MLB players choice. A whole lotta gum in every pouch. Sitting in a bullpen one night, Portland Mavericks' lefthander, Rob Nelson, and teammate Jim Bouton, the former New York Yankee All-Star, wanted something really different and fun to chew. So they came up with a great idea - shredded bubble gum in a pouch - and called it Big League Chew. It soon became a hit with ballplayers everywhere.

• Box of 12